MIAMI — Green Country Tourism rolled out a new campaign — #GreenMeansGo — during a press conference Thursday afternoon at the Miami Travel Information Center on the Will Rogers Turnpike.

It’s focus is in conjunction with the new Oklahoma Tourism & Recreation Department theme of #OKHereWeGO as part of Phase 3 of the state’s “Open Up and Recover Safely” plan.

“We wanted to be able to come in, lock arms with them and be able to have something that highlighted not only what they were doing but then to also draw more attention to our region,” said Amanda Davis, director of Visit Miami OK. “There is just so much tourism activity in northeastern Oklahoma.”

Green Country Tourism one of six multi-county organizations promoting regional tourism in Oklahoma.

It covers Ottawa, Delaware, Craig, Adair, Creek, Cherokee, Mayes, McIntosh, Muskogee, Nowata, Okmulgee, Osage, Pawnee, Rogers, Sequoyah, Tulsa, Wagoner and Washington counties.

Grand Lake, Route 66 and the Native American tribes located in the northeast corner are also an integral part of the Green Country marketing plan.

“The biggest thing is collectively a way to try to include all these big communities that are actively promoting tourism that right now, don’t have a huge amount of money to do anything,” Davis said. “It’s trying to get the word out.”

Funding is provided through matching-grant legislation, which dates back to the George Nigh era in Oklahoma City.

“Every dollar that we spend with Green Country Marketing through our partnership with the state, there is a dollar matched for that,” said Davis, who is the Ottawa County representative on the group’s board of directors. “We can take those dollars and turn those back into additional advertising just for the Green Country region.

“It’s a very powerful group of tourism professionals and the organization has a great reputation.”

She said the #GreenMeansGo campaign is designed to highlight Green Country and try to get travelers to generate green, which means money, in what will likely be a “staycations” kind of summer in light of the coronavirus pandemic.

Part of the Green Country and state campaigns are to target what is 50 to 100 miles out “and try to get people to stay closer to home,” Davis said. “They are still going to get out and explore and do things, but they are probably going to do things that are closer to home and they are going to be looking for things that don’t cost as much.”

Green Country Tourism is a rebrand of the Green Country Marketing Association.

Davis said a new website is being developed to tout the region.

“The biggest thing is we are open for business,” Davis said. “We want to try to get people to get out and explore a little bit.”